Top 5 Marketing books guaranteed to make you a better Marketer!

These top 5 marketing books are guaranteed to improve your marketing and your bottom line.

1. Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

"Behavioral Science in Marketing" emphasizes the importance of understanding human behavior to create successful marketing strategies. Overall, the book argues that marketing strategies should be based on an understanding of human behavior, and that incorporating insights from behavioral science research can lead to more effective marketing efforts and more satisfied customers. Available HERE. Some of the main ideas of the book include:

• People are not always conscious of the factors that influence their behavior, so understanding the subconscious motivations behind those decisions is crucial for marketing success.

• Behavioral science research can help marketers develop a deeper understanding of consumers' needs and desires, including how they process and respond to information.

• There are six primary principles of influence (reciprocity, scarcity, authority, consistency, liking, and consensus) that marketers can use to persuade consumers to take certain actions.

• Marketers should focus on creating a positive customer experience by eliminating pain points and making it easy for customers to interact with their brand.

• Behavioral science can be used to optimize pricing strategies, including the use of anchors, decoys, and choice architecture to influence consumer behavior.

2) "Marketing Rebellion: The Most Human Company Wins"

Emphasizes the importance of putting the customer at the center of marketing strategy in a world where traditional forms of advertising are becoming less effective. The author, Mark W. Schaefer, argues that consumers are becoming immune to traditional advertising methods and are instead seeking authenticity, human connection, and experiences that reflect their values and sense of self.

Schaefer suggests that the key to successful marketing in the modern world is by building meaningful relationships with customers. He feels that 'marketers need to be human to connect with humans' and lays out seven strategies that businesses can use to build human connections with their customers. These include creating a shared sense of purpose, embracing transparency, focusing on experiences rather than products, and building a brand community. Get it HERE

3. "80/20 Sales and Marketing"

By Perry Marshall. It applies the Pareto Principle, which states that 80% of outcomes come from 20% of inputs, to the world of sales and marketing. The book argues that by focusing on the 20% of activities that generate 80% of the results, sales and marketing professionals can dramatically improve their effectiveness and efficiency.

The author provides a framework for analyzing sales and marketing activities to identify the areas where the Pareto Principle applies. He suggests that businesses should prioritize their efforts in the areas that are most likely to generate the greatest impact, such as the 20% of products or customers that generate the most revenue. Buy it NOW

4."UnCloned Marketing: How to Challenge the Norms with Profitable Marketing Campaigns" is a book by Audria Richmond that challenges the traditional marketing approach and encourages businesses to break away from the norms to create unique and profitable campaigns.

The author emphasizes the importance of understanding the target audience and creating messaging that speaks to their needs and desires. She argues that businesses need to move away from a one-size-fits-all approach to marketing and instead create campaigns that are tailored to the specific audience they are targeting.

Richmond also emphasizes the importance of being authentic and consistent in marketing efforts. She advises businesses to focus on building a relationship with their audience and earning their trust, rather than simply pushing products and services. She also provides guidance on how to leverage digital channels, including social media, email marketing, and online advertising, to reach and engage with customers. Get it HERE

5."The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents"

is a book by Phillip Stutts that draws parallels between political campaign strategies and effective marketing tactics for businesses. The author argues that by adopting the same strategic approach used by winning political campaigns, businesses can achieve similar success in growing their audience, increasing revenue, and building brand loyalty.

Stutts emphasizes the importance of understanding the target audience and tailoring marketing efforts to their specific needs and values. He provides a framework for developing a brand platform that clearly defines the business's mission, vision, and values, and then outlines a step-by-step plan for developing a targeted marketing campaign based on data-driven insights about the audience. Available HERE

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